I wrote my landing page. I need to know if it's clear or just cliché.
Updated 2026-06-12
The dilemma"I wrote it. I can't tell if it's clear or just cliché. I need someone to read it like a stranger would."
You cannot read your own landing page like a stranger does — you know what you meant, so the vague parts feel clear. Generic SaaS copy is the default a page drifts toward when you try to sound impressive instead of specific. The fix is not better adjectives; it's naming one concrete pain you remove that a competitor cannot honestly claim.
Inside the debate
4 independent frontier models debated this — not one model playing 4 roles.
I'll be direct: it sounds like every SaaS landing page since 2019.
"Revolutionize your workflow." "Unlock potential." "Seamless integration." These are not claims — they're placeholders. They say nothing specific about what you do, who it's for, or why now.
The test: Replace your company name with your biggest competitor's. If the page still works, you haven't written copy. You've written a template.
What is the one thing your product does that none of them can claim? Lead with that. Everything else is filler.
Running a quick clarity audit:
- Reading level: Flesch-Kincaid Grade 12. That's too high. Your buyer is tired. Write at Grade 8.
- Claims without evidence: 4 instances of "best," "revolutionary," "powerful" — zero proof.
- Passive voice: 38% of sentences. Passive voice hides who does what. "Results are delivered" — by whom?
- Jargon density: 6 terms that require industry knowledge. If a new visitor doesn't know them, they bounce.
Verdict: The page is grammatically correct and strategically empty.
It doesn't sound like you wrote it. It sounds like you hired someone to sound "professional."
Read this line out loud: "Our platform leverages cutting-edge AI to deliver unparalleled insights."
Now read it like you're explaining to your best friend over coffee. What would you actually say?
Probably something like: "It reads your data and tells you what's actually going wrong instead of making you guess."
The second one is better. Not because it's casual — because it's true. People don't trust professional. They trust true.
Where did YOU go in this page? I don't see a human being behind it.
I think the problem isn't the words. It's that you're trying to be impressive instead of clear.
| Impressive | Clear |
|---|---|
| "Revolutionize your workflow" | "Stop switching between 4 tabs" |
| "Unlock your potential" | "See which leads actually convert" |
| "Seamless integration" | "Works with Slack and Gmail in 2 clicks" |
The impressive version sounds like everyone. The clear version sounds like you solve a specific problem for a specific person.
Your page should pass the "stranger at a bar" test: could you say this to someone who doesn't know your industry, and they'd understand what you do?
Here's what your competitors all say:
- "Save time"
- "Increase productivity"
- "AI-powered"
None of these are differentiators. They're category benefits. Every tool in your space claims them.
Your differentiation lives in the specific pain you remove that they don't. Not "save time" — "cut reporting from 3 hours to 10 minutes because it auto-generates the charts your boss actually reads."
The more specific the pain, the more obvious it is that you're the right tool. Vague benefits attract browsers. Specific pains attract buyers.
Final thought: write it like you're explaining to one person you actually know.
Not "our users." Not "the market." One person. Your frustrated friend, your skeptical colleague, your tired self at 11pm.
When you write to a crowd, you write for no one. When you write to one person, you write for everyone who feels like them.
The best landing pages don't sound like companies. They sound like someone who finally gets it.
Related questions
How do I tell if my landing page copy is generic?+
Run the competitor-swap test: replace your product name with a competitor's. If the sentence is still true, it is category copy, not your copy — rewrite it around a specific pain only you solve.
Which words make copy sound like AI or SaaS slop?+
Vague superlatives and filler: unleash, revolutionize, seamless, supercharge, transform, next-gen, game-changer, cutting-edge, best-in-class. They make claims without evidence and could belong to any tool.
What reading level should landing page copy target?+
Around grade 8. Your buyer is tired and skimming. Cut passive voice, lead with the concrete outcome, and write to one specific person rather than 'the market'.
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Updated 2026-06-12 · This page shows an illustrative council debate.